A voluntary promise

The BlueCow Pledge

A plain-language commitment ranchers read and accept before joining the marketplace.

Current public version 1

BlueCow ranchers believe:

Every person deserves equal dignity and treatment regardless of race, sex, religion, sexual orientation, or gender identity.
Personal healthcare decisions belong to individuals, their families, and their doctors.
Workers deserve safe conditions, fair treatment, and fair compensation.
Responsible agriculture includes caring for the land, water, and environment entrusted to us.
Free and fair elections and peaceful transfers of power are fundamental to our country.
Customers deserve honesty about where their food comes from and who produces it.
We can disagree without treating one another like enemies.

Acceptance is tied to the rancher and the exact pledge version they accepted.

Pledge acceptance is one part of a broader manual seller review.

Material changes can require a rancher to read and accept the new version.

For customers

Tell us where you are and the beef you want. We’ll use aggregate demand to guide rancher recruitment.